Privacy policy.

Last updated: June 3, 2026

Salient Media LLC dba Suhoor Festival ("Suhoor Festival," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our websites (including suhoorfestival.com), our mobile application (the "App"), and all related services (collectively, the "Services").

By using the Services, you agree to the practices described here. If you do not agree, please do not use the Services.

1. Information We Collect

We collect information you provide directly, information collected automatically, and information from third parties.

Information you provide:

Account information: name, email address, phone number, password.
Ticket purchase information: billing details (processed by our payment processor — we do not store full card numbers).
Vendor application information: business name, point of contact, menu, photos, certifications.
Communications you send us (email, chat, support tickets, contest submissions).
User-generated content (photos, videos, reviews, comments) you submit through the App.
Entry-verification photo: for certain ticket types (e.g., premium tickets), a photo taken or uploaded by the ticket holder after purchase, used to verify identity at event entry. See Section 2.

Information collected automatically:

Device data: device model, operating system, unique device identifiers, app version.
Usage data: features used, screens viewed, session length, crash reports, performance metrics.
Approximate location data (city or region) derived from IP address.
Precise location data, only with your explicit permission, to power features like the festival map and Halal Map.
Camera access (only when you choose to use the Halal Scanner or submit photos).
Cookies, log files, and similar technologies on our website.
Biometric data: when you enable Face ID, Touch ID, or fingerprint authentication for the App, your device handles biometric matching locally. We never receive or store your biometric data. (This applies to on-device authentication; for entry-verification photos on certain tickets, see Section 2.)

Information from third parties: If you sign in using a third-party service (e.g., Apple, Google), we receive basic profile information from that service per the permissions you grant.

2. Entry-Verification Photos (Premium Tickets)

For certain ticket types (such as premium tickets), we collect an entry-verification photo to confirm that the person arriving at the event is the ticket holder.

What we collect. A single photo of the ticket holder, taken or uploaded by the ticket holder after purchase through the App.
Why we collect it. The photo is used solely to verify the ticket holder's identity at event entry. At the gate, a staff member visually compares the photo to the person presenting the ticket. It is used for no other purpose.
Human review only — no facial recognition. Entry-verification photos are reviewed by a person. We do not use facial recognition, automated face matching, or any other biometric technology on these photos, anywhere in this process.
Consent. The photo is provided voluntarily by the ticket holder. By adding it, you consent to our collecting and using it for entry verification as described in this section.
How it's stored. The photo is stored securely on our own infrastructure, protected by encryption in transit and access controls, and is accessible only to authorized personnel for the purpose of entry verification.
No sharing. We do not share, sell, or disclose entry-verification photos to any third party.
No other use. We do not use entry-verification photos for marketing or advertising, to build any facial-recognition or biometric database, to profile you, or to identify you in any context other than confirming your identity at event entry.
Automatic deletion. Each entry-verification photo is automatically and permanently deleted within 72 hours after the event ends.
Your choice / how to decline. Adding an entry-verification photo is optional. If you prefer not to provide one, simply do not add a photo — but a ticket that requires entry verification cannot be used for entry without it. If you have purchased such a ticket and do not wish to provide a photo, contact us at info@suhoorfestival.com about your options.

3. How We Use Your Information

Provide, operate, and maintain the Services (issue tickets, run contests, surface vendors).
Process transactions and send confirmations, receipts, and tickets.
Communicate with you about your account, events, app updates, and customer support.
Personalize content (e.g., nearby vendors, festival recommendations).
Improve and develop the Services, including analytics, troubleshooting, and security.
Detect, prevent, and respond to fraud, abuse, security incidents, and policy violations.
Comply with legal obligations and enforce our Terms of Service.

4. How We Share Information

We do not sell your personal information. We share it only as described below:

Service providers who help us operate the Services (payment processing, hosting, analytics, customer support, email/SMS delivery, error tracking). They are bound by contract to use your data only on our instructions.
Festival vendors, only when necessary to fulfill an order you place at their booth (e.g., the order details, your alias). Vendors do not receive your payment information.
Legal and safety: when required by law, subpoena, or court order; to protect our rights, property, or safety; or to investigate fraud, abuse, or violations.
Business transfers: in connection with a merger, acquisition, financing, or sale of all or part of our business. We will notify you of any such change in ownership or control of your personal information.
Aggregated or de-identified data that cannot reasonably identify you may be shared publicly or with partners.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to remember your preferences, measure traffic, and improve the site. You can control cookies through your browser settings. Disabling cookies may affect functionality.

6. Data Security

We use administrative, technical, and physical safeguards designed to protect your information, including encryption in transit, access controls, and secure infrastructure. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it. Entry-verification photos are an exception with a fixed, short retention period: they are automatically deleted within 72 hours after the event ends (see Section 2).

8. Your Privacy Rights

Depending on where you live, you may have the right to:

Access the personal information we hold about you.
Correct inaccurate or incomplete information.
Delete your information (subject to certain legal exceptions).
Object to or restrict certain processing.
Receive a copy of your information in a portable format.
Opt out of marketing communications at any time (use the "unsubscribe" link in our emails or contact us).
For California residents (CCPA/CPRA): the rights above plus the right to know what categories of personal information we collect and not be discriminated against for exercising your rights. We do not "sell" or "share" personal information for cross-context behavioral advertising as defined by California law.

To exercise any of these rights, contact us using the information below. We will respond within the timeframe required by applicable law.

9. Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will promptly delete it.

10. Third-Party Links and Services

The Services may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

11. International Users

We operate in the United States. If you access the Services from outside the U.S., your information will be transferred to, stored, and processed in the U.S. By using the Services you consent to this transfer.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date and, when material, notify you through the Services or by email. Your continued use of the Services after changes take effect constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our practices, contact us at:

Salient Media LLC dba Suhoor Festival
2100 Pleasant Hill Rd, Duluth, GA 30096
Contact us at info@suhoorfestival.com